I know this one of the most basic topic that any designer should talk about, what is design to them?
This is the question that i keep asking myself all the time too, yet today i would like to share with you two of my favourite designers and their view. My design is actually heavily influenced by them, not just in terms of style & ideas, but mostly how they see design.
The first one is Natao Fukasawa (深澤直人). He is so famous for designing the MUJI CD Player (my all time favourite):
Having the privilege to meet him in BODW 2009, his speech inspires me just with the topic – Design Is Inevitable!
You can see this umbrella design from his presentation simply explain this idea:
Natao’s other designs:
In fact, what he said is very similar to my another favourite designer Danny Cheng. In his new book called “One to Ten”, he wrote about his stories and i really agreed with what he said:
I am very simple and straightforward. This can be seen in my work. I don’t twist and turn and change my mind halfway through the design. Things are very black and white with me.
It’s very true! To me, making a design decision is very natural.That doesn’t mean that i am just following my instinct, but it’s that after extensive & enough research plus your experience (and maybe a bit of talent), making a design decision is not difficult at all. I find it difficult now because i am not the only one making the decision, i need to cater what my boss think. But when it’s time for me to do my own decision, it’s gonna be simple and straightforward.
I know i love danny’s design so much not because of his style or executions of projects, but the way he design things and how he gets there.
I am looking forward to the day when i can fully follow my design philosophy.
There are quite some good articles about Natao Fukasawa’s design philosophy, you can find them here: